Monday, October 15, 2007

Reaching Younger Audiences with New Media

Come hear October’s Arts Marketer of the Month here.
Jennifer Rossi of the Hirshhorn Museum and Sculpture Garden, as she is joined by Edward Cambron from The Philadelphia Orchestra Association, Marc Ciglar of Cinevative, Chuck LaMark from Cultural Council of Richland and Lexington Counties (SC), and Cheryl Slover-Linett from Slover Linett Strategies as they discuss the latest in podcasting techniques at the "Podcasting and Beyond to Reach Young, and Forever Young, Audiences" session on Sunday, November 4 from 1:45 p.m.–3:15 p.m.

You’ll learn the nuts and bolts of podcasting and videocasting—from how to achieve buy-in at the managerial level to how you can create a podcast with tools you may already have. Learn how to think creatively about what your organization offers that people want to hear about. When asked, “What would you say has been the biggest success in your career?” Jennifer replied, “I consider the Hirshhorn podcasts to be my baby and I’m very proud of them! Our museum has such amazing curators and interesting artists that I considered it such a missed opportunity to not document their thoughts and opinions. I quietly launched the podcasts in December 2005. We currently have over 200,000 podcasts downloaded in 2007 alone and are ranked in the top 40 Visual Arts Podcasts in the iTunes store. I was able to develop the podcasts from a little nugget of an idea into a very important component of our online presence and our museum’s mission. The podcasts also attribute to the growth of our web visitation which has experienced a 100 percent increase since last year. Combined, I would call this the biggest success of my career.” Come hear Jennifer and her colleagues speak at the NAMP Conference. Register today!

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